Ubisoft Hints at Japan Marketplace Push

Tuesday, December 22nd, 2009
Originally posted on 1UP

In an with Japan’s Famitsu magazine this week, Ubisoft executive director Alain Corre dropped some hints that his company is interested in tapping into the game market more seriously in 2010 and beyond — even floating the idea of creating a Japan-style console sometime in the future. The , conducted to celebrate the December 3 launch of Assassin’s Creed II in Japan, featured Corre (Ubisoft’s executive director for the European, Middle East, and Asia/Pacific territories) discussing the pros and cons of the Japan market. “People often say that Japan is packed with hardcore gamers, and it’s important to understand what it is they’re looking for,” he said in translation. “Our mission is to create hit games on the same level as Final Fantasy and Dragon Quest. We’d like to see everyone in Japan root for us. Perhaps someday…

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